The Blueprint.

What is Disciplined Entrepreneurship?

As part of Co-builders, we teach Disciplined Entrepreneurship, developed at the Massachusetts Institute of Technology – a world-leading framework for innovative entrepreneurship.

Disciplined Entrepreneurship is a structured process that blends insights from proven tools into a practical, repeatable way to stress-test ideas, solve problems and accelerate learning, removing guesswork from building a business. 

Why are we teaching this framework?

Startups trained in Disciplined Entrepreneurship achieve a  69%
five-year survival rate, far higher than the average.

Because it works.

Entrepreneurs using this method have also seen their revenues grow by an average of  200% in just one year.

  • Anyone or any team with an innovative idea they want to strengthen and stress test through world-leading methodology

  • Strong foundational knowledge of Disciplined Entrepreneurship.

Disciplined Entrepreneurship training will take place online over the course of 6 weeks.

When and where is it?

Session 1: Defining your Target Customer - 28 October

Session 2: Creating for Customer Value - 4 November

Session 3: Mapping your Customer's Journey - 11 November

Session 4: Designing a Profitable Business Model - 18 November

Session 5: Building a Scalable Sales Engine - 25 November

Session 6: Launch & Planning for Growth - 2 December

You can also access a 1:1 with a unit economics expert to help you implement sessions 4 & 5 to your business idea

Unit Economics

At Catalyst, we have a range of coaches who have been trained in delivering Disciplined Entrepreneurship, ensuring you can apply this world-class methodology directly to your business idea and dramatically increase your chance of success. 

What happens next?

You’ll unlock coaching from trained staff as part of Disciplined Entrepreneurship and then have the opportunity to access The Toolkit.